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The Private Label Wholesale Journey

The Private Label Wholesale Journey

Welcome to the story of Private Label Wholesale, where our journey in the hair industry began with a simple idea and has grown into a leading provider of high-quality hair products. In this blog post, we will take you through our history, mission, unique selling points, and future goals, showcasing why Private Label Wholesale is the best choice for your hair extension needs.

Company History and Background

Our journey started in 2014 when Private Label was born from a conversation over lunch. Discussing the challenges of buying affordable hair extensions led to the creation of our first business.

By 2019, we evolved into Private Label Wholesale, a company focused on providing an easy and efficient way for customers to buy wholesale hair online.

While working at a hair factory in China, Mikey and his business partner realized the need for a more streamlined solution.

Instead of relying on WhatsApp messages and PayPal invoices, we built a Shopify-based platform that accepts credit cards and Shop Pay Installments, making it easier for clients to pay over time.

We aimed to enhance efficiency and affordability by establishing a direct line to manufacturers. This approach eliminated unnecessary expenses, allowing us to pass on significant savings to our customers.

Our team is committed to innovation and excellence, continually seeking ways to improve the customer experience.

Why Choose Private Label Wholesale?

There are several reasons to choose Private Label Wholesale:

  • Quality and Affordability: We offer high-quality products at competitive prices.
  • Streamlined Process: Our online platform makes purchasing easy and efficient.
  • Cost Savings: Direct manufacturer connections reduce costs, benefiting our customers.
  • Innovation: We constantly seek new ways to enhance our services and products.

The Mission and Vision

The Mission and Vision

Our mission at Private Label Wholesale goes beyond selling hair extensions. We aim to deliver an exceptional customer service experience, ensuring every interaction with our platform is seamless and enjoyable.

Our vision is to redefine online shopping standards in the hair industry by providing a secure, diverse, and user-friendly platform.

We pride ourselves on offering various payment methods for a smooth and secure checkout process. Our product selection is carefully curated and constantly evolving, including the latest and most popular hair extensions, wigs, and lashes at wholesale prices.

Our goal is to be the one-stop destination for hairstylists, salon owners, and hair entrepreneurs seeking quality and value.

Our Products and Services

Our Products and Services

Private Label Wholesale offers an extensive range of hair extensions, including bundles, closures, frontal, wigs, and lashes.

Our products cater to diverse needs, from the sleek sophistication of straight hair to the playful allure of wavy textures and the bold statement of curly styles. Each product is tested by our team of hairstylists and clients to ensure quality and satisfaction.

Our focus is on empowering hair businesses, from seasoned hairstylists and busy salon owners to new, ambitious hair entrepreneurs.

We provide the products they need to succeed, always staying updated with the latest trends and customer preferences.

Who Shops at Private Label Wholesale?

Who Shops at Private Label Wholesale?

Our clients include hairstylists, salon owners, drop shippers, and hair entrepreneurs who specialize in hair reselling. We understand their needs and preferences, offering reliability, variety, and competitive pricing. Our customer service and return process are handled locally in Atlanta, providing peace of mind and convenience for our clients.

At Private Label Wholesale, we build relationships and foster a community of beauty professionals who share our passion for excellence. We are dedicated to supporting their success in the competitive world of hairstyling and retail.

Unique Selling Points

Private Label Wholesale stands out in the hair industry through several unique selling points:

  • Unmatched Quality: We provide consistent, high-quality products.
  • Competitive Prices: Our pricing ensures great value for your investment.
  • User-Friendly Experience: Our website is easy to navigate, making shopping efficient and enjoyable.
  • Flexible Payments: We offer various payment methods to suit different preferences.
  • Convenient Returns: Returns are processed domestically, simplifying the process.
  • Industry Experience: With over a decade of experience, we offer expert advice and support.
  • Customer Feedback: We actively listen to our customers and tailor our products accordingly.
  • Variety: Our product line is constantly updated with the latest styles.

Success Stories and Testimonials


Our customers' satisfaction speaks volumes about our commitment to excellence. Thousands of positive reviews highlight the superior quality of our products and the joy they bring to our clients and their customers. Stylists and salon owners report increased client satisfaction and loyalty, while entrepreneurs praise our diverse range and competitive pricing, which have helped them grow their businesses.

Future Goals at Private Label Wholesale

Looking ahead, our focus is on continued growth and innovation. We aim to stay ahead of the curve by embracing the latest trends in the hair industry and expanding our product line.

We plan to make our website multilingual to reach a global audience, breaking language barriers and making our products more accessible.

We are committed to enhancing our online presence, integrating advanced technologies, and improving user experience.

Our goal is to set trends and be a trusted leader in the wholesale hair industry, known for excellence, innovation, and customer satisfaction.


The journey of Private Label Wholesale is a testament to our commitment to quality, innovation, and customer satisfaction.

From our humble beginnings to becoming a leader in the hair industry, we have always focused on delivering the best products and services to our clients.

Explore Private Label Wholesale today and join our community of beauty professionals dedicated to excellence.

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