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Private Label Wholesale: Pioneering the Future of Hair Products

Company History and Background

In 2014, the journey of Private Label began, marking the start of a remarkable chapter in the hair industry.

The idea of Private Label, the hair company, was thought out over lunch while discussing his business partner’s girlfriend's experience at a hair salon and the lack of ease in purchasing hair extensions at an affordable price. Fast forward to 2019, and the evolution of this journey gave birth to Private Label Wholesale.

The idea of Private Label Wholesale began during a discussion with Mikey’s business partner while working at a hair factory in China for the week. Why not create an easy-to-use solution for customers to buy wholesale hair online instead of WhatsApp messages, waiting on PayPal invoices, and sending wire transfers? Private Label Wholesale is built on Shopify and accepts credit card payments and even Shop Pay Installments, so clients can pay for their wholesale hair orders over time.

The inception of Private Label Wholesale was not just a business decision but a strategic move to enhance efficiency and affordability for Private Label’s rapidly growing customer base of hairstylists, salon owners, dropshippers, and entrepreneurs. Recognizing the extensive costs involved in shipping products to our warehouse in Atlanta, repackaging, and then redistributing them, we sought a more streamlined approach.

By establishing a direct line to manufacturers, Private Label Wholesale eliminated unnecessary expenses, allowing us to pass on significant savings to our customers. This transformative approach stemmed from a desire to meet and exceed customer expectations. The Private Label team relentlessly pursues innovation and excellence in the hair extension industry.

At Private Label Wholesale, we are not just distributors but pioneers, consistently exploring new ways to refine and elevate the customer experience.

The Mission and Vision

At Private Label Wholesale, our mission extends beyond just selling hair extensions.

We are dedicated to delivering an exceptional customer service experience, ensuring every interaction with our platform is seamless and enjoyable. Our vision is to redefine online shopping standards in the hair industry, focusing on providing a secure, diverse, and user-friendly platform.

We take pride in offering various payment methods, ensuring a smooth and secure checkout process for every customer. Our product selection is carefully selected and constantly evolving, including the latest and most popular hair extensions, wigs, and lashes at wholesale prices.

This commitment to diversity and affordability underlines our core goal – to be the one-stop destination for hairstylists, salon owners, and hair entrepreneurs seeking quality and value. We aspire to continuously innovate and adapt, ensuring we always offer the most up-to-date products, reflecting the latest trends and customer preferences.

From the newest size HD Lace Closure, to a new curl pattern, we are always on top of what’s hot in the industry.

Private Label Wholesale is more than just a brand; it's a promise to uphold the highest standards in product quality and customer satisfaction.

Our Products and Services

At the heart of Private Label Wholesale lies our extensive array of hair extensions, each designed to meet the diverse needs of our clientele.

Specializing in bundles, closures, frontals, wigs, and lashes, our offerings are not just products but a blend of quality, variety, and affordability. We proudly cater to businesses, enabling them to stock up on premium hair products at wholesale prices.

Our product list includes a variety of bundles, closures, lace frontals, closure wigs, lace front wigs, full lace wigs, and lashes. We understand the importance of variety in the beauty industry; hence, our collection offers various lengths, styles, and textures.

Whether it's the sleek sophistication of straight hair, the playful allure of wavy textures, or the bold statement of curly styles, our products are tailored to every preference. Our team of hairstylists and clients has tested each product in our catalog. We continuously update our offerings, providing the latest and most in-demand textures.

Our focus is selling and empowering hair businesses - from seasoned hairstylists and busy salon owners to the new ambitious hair entrepreneurs - with the products they need to succeed.

Who Shops at Private Label Wholesale?

Private Label Wholesale is focused on providing hairstylists, salon owners, dropshippers, and other entrepreneurs in the hair industry with a quality wholesale solution.

These entrepreneurs specialize in hair reselling in person and online. Understanding their hair needs and preferences is at the forefront of our business strategy. With their eye for quality and detail, hairstylists seek products that meet and exceed their clients' expectations.

Salon owners look for reliability and variety to ensure their establishments have the finest hair products. Meanwhile, hair entrepreneurs continuously look for the next big trend and require a supplier to provide them with the latest styles at competitive prices. Our product selection, pricing strategy, and customer service approach reflect our commitment to serving these diverse groups. Clients love that we are Atlanta-based to handle all customer service and returns. We aim to be a reliable partner to you, offering them the products and support you need to thrive in the competitive world of hair styling and retail. At Private Label Wholesale, we don't just sell products; we build relationships and foster a community of beauty professionals who share our passion for excellence.

Unique Selling Points Private Label Wholesale distinguishes itself in the competitive hair industry through several unique selling points. Our commitment to providing exceptional value is evident in every aspect of our operation.

  • Unmatched Quality at Competitive Prices: We take pride in offering consistent product quality. Compared to the quality of hair we offer, our pricing is competitive, ensuring our clients receive the best value for their hair investment.
  • User-Friendly Online Experience: Navigating our website is a breeze. Designed with user experience in mind, our platform allows for easy browsing, selection, and purchasing of products, making the shopping process efficient and enjoyable.
  • Flexible Payment Options: Understanding the diverse financial needs of our clients, we offer a variety of payment methods, including credit cards and Shop Pay, to accommodate different preferences and ensure a seamless transaction.
  • Convenient Return Policy: Our returns are processed domestically at our Atlanta warehouse, offering our clients peace of mind and ease in the return process instead of dealing with overseas returns.
  • Decade-Long Industry Experience: With over ten years of experience in customer service within the hair industry, our team is well-equipped to provide expert advice and support, ensuring that our clients' needs are met with professionalism and care.
  • Responsive to Customer Feedback: We actively listen to our customers and tailor our product line based on their feedback. This approach allows us to continually evolve and align our offerings with the market's demands. Private Label Wholesale is part of the team that runs the largest Facebook Group for the hair industry.
  • Variety of Hair Extensions: We constantly update our product line with the latest styles and lace, ensuring that our clients always have access to the newest trends in hair products.

Our unique selling points set us apart and show our dedication to being a leader in the wholesale hair industry. We strive to be the preferred choice for hairstylists, salon owners, and hair entrepreneurs worldwide.

Success Stories and Testimonials

At Private Label Wholesale, our customers' satisfaction speaks volumes about our commitment to excellence.

Among the thousands of positive reviews, one recent testimonial stands out, encapsulating the essence of our customer experience: "I love the body wave hair, bundles and wigs! The hair is soft and quality."

This feedback is a testament to the superior quality of our products and the joy they bring to our clients and their customers. Our clients often share stories of how our hair extensions and wigs have beautified their end-users.

Stylists and salon owners frequently report increased client satisfaction and loyalty thanks to the premium quality of our products. Entrepreneurs praise our diverse range and competitive pricing, which have enabled them to grow their businesses and cater to a broader market. These success stories and testimonials are not just endorsements of our products; they are the force behind our continual strive for excellence.

They inspire us to maintain high standards and keep innovating in the ever-evolving world of hair fashion.

Future Goals at Private Label Wholesale

Looking ahead, Private Label Wholesale is always focused on continued growth and innovation.

Our overarching goal is to consistently stay ahead of the curve, identifying and embracing the latest trends in the hair industry. We are committed to expanding our product line, ensuring our clients always have access to the newest and most desirable hair products.

In our quest to reach a broader audience, we envision our website becoming a multilingual platform, breaking language barriers and making our products more accessible to a global clientele. This expansion is part of our strategy to grow into new markets, reach customers worldwide, and enrich their businesses with our high-quality products.

Furthermore, we aim to strengthen our online presence, enhancing our website's functionality and user experience. By integrating advanced technologies and customer feedback, we plan to make shopping with us even more convenient, efficient, and enjoyable. At Private Label Wholesale, we don't just follow trends - we aim to set them.

Our future is not just about growth in size but also about our reputation as a trusted wholesale hair industry leader committed to excellence, innovation, and customer satisfaction.