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starting a hair extension business

Entrepreneur's Guide to Starting a Hair Extension Business

The Seed of a Dream

Imagine sitting in a busy hair salon, the air filled with the hum of dryers and the scent of fresh shampoo.

Among the stylists and clients, a conversation sparks, weaving a tale of frustration over the high cost and inaccessibility of quality hair extensions. From such discussions, the foundation of Private Label Wholesale was laid.

Born out of a need to help others get into the hair extension market, the company has since helped 1,000's of aspiring entrepreneurs in the hair industry.

This guide is your doorway to joining this thriving community, leveraging the experience and resources of Private Label Wholesale to carve your niche in the hair extension business.

The Booming Hair Extension Market

Before you say the hair extension market is saturated, remember every GREAT MARKET has saturation. Don't let that deter you from your dream of being a hair business owner.

Understanding the Landscape

Before diving into the specifics of starting your business, it's crucial to understand the market you're entering.

The global hair wigs and extension market reached approximately USD 10 billion in 2023, growing at a CAGR of about 9% during the forecast period (2018-2023), according to a report by Technavio.

hair sales trends

This growth is fueled by increasing consumer spending on beauty and personal care products and the rising popularity of hair extensions as a fashion statement.

Hair extensions and wigs have also been adopted by a broader market and has been more been worn more commonly by a broad demographic. 

Part of this expansion is making it more common that hair extensions are being worn. For example, the Kardashians are the perfect scenario of wearing wigs and other types of extensions and not being silent about it.

Why Hair Extensions?

Hair extensions offer a unique combination of versatility, transformation, and expression.

They allow individuals to experiment with different looks without committing to permanent changes.

Want a little extra length? Put on some clip-ins!

Want to change your entire look? Put on a new wig!

This flexibility makes hair extensions particularly appealing to a wide range of customers, from those seeking everyday style variations to those looking for unique occasion makeovers.

Setting Up Your Business

Everyone starts with zero followers and sales. The rest is up to you!

Step 1: Crafting Your Business Plan

Every successful venture starts with a solid plan.

Outline your business goals, target market, pricing strategy, and marketing approach. Consider factors like your initial investment, overhead costs, and anticipated revenue.

Write it down! 

hair extension business plan

Starting your business in an organized way will pay huge dividends as it grows and you have more to manage.

You may want to consider Dropshipping Hair first, to keep your expenses down. It also allows you to figure out what the most popular items would be before making a larger wholesale purchase.

A well-thought-out business plan is your roadmap to success and can be pivotal in securing financing or investment.

Step 2: Partnering with the Right Supplier

Selecting a supplier is one of the most critical decisions for your hair extension business.

Your supplier decision is where Private Label Wholesale comes into play. Offering a diverse range of high-quality hair extensions, wigs, and related products at competitive wholesale prices, Private Label Wholesale can be the ideal partner for your venture.

Our clients enjoy the consistency of our products, reliable shipping, great customer service, and of course the pricing.

Our commitment to quality and a user-friendly online shopping experience positions them as a valuable asset for your business.

There are many hair vendors out there so do you homework and go with the team you can trust. 

Step 3: Legal and Financial Framework

Ensure your business is legally compliant by registering, obtaining necessary licenses, and setting up the proper tax structure.

Most people will start with the following:

  1. Set up an LLC.
  2. Register your business with the IRS for a Tax ID.
  3. Set up a business bank account.
  4. Check with your city to see if you need a Business License.

Additionally, consider the financial aspects, such as funding your business bank account, choosing a payment processing system, and planning taxes.

Having a CPA could be beneficial. They are usually much less expensive than you may think.

Developing a Marketing Strategy

Building your brand will take time. You will need to make changes over time. Embrace the journey of your brand!

Building Your Brand Identity

Your brand is more than just a name; it embodies your business ethos, style, and promise to your customers.

Ask yourself these questions:

  1. What's going to make your brand different?
  2. Are you going to be the face of the brand?
  3. Will you partner with a celebrity or influencer?
  4. Do you want to appear professional or more fun?

Develop a strong brand identity that resonates with your target audience.

Yes, we talk a lot about target audience. Make sure you write down the ideal demographic you are going to target. What's their age, favorite TV show, places to travel, etc?

the power of a brand

Your brand includes creating a memorable logo, choosing a color scheme, and crafting a unique selling proposition that sets you apart.

You can design a logo for free in Canva or hire a professional. If it doesn't look amazing please consider buying a professional logo design.

Harnessing Digital Marketing

In today's social media age, everyone is online and making content. Utilize social media platforms, email marketing, and a well-designed website to connect with potential customers.

Email marketing will usually generate up to 30% of your sales. If you are not familiar with email marketing please consider a course, YouTube tutorial, or something that will help you learn how to market properly.

Invest in search engine optimization (SEO) using keywords that represent your business. If you focus on selling raw bundles make sure you create some blog posts related to the benefits of them. 

Engaging with Influencers

Collaborate with influencers and stylists in the hair industry. Their endorsements can significantly boost your credibility and reach.

You can hire influencers with a platfrom like Beauty Clout which focuses on influencers in the beauty industry. Finding the right influencer can generate a lot of sales. Having clear communication about expectations is going to be key.

This strategy taps into their follower base and can drive traffic and sales.

Managing Inventory and Logistics

You can often manage inventory within your E-commerce platform, like Shopify, and doing so from the start will set you up for success.

Inventory Management

As a reseller of hair extensions, effective inventory management is key.

Track your stock levels, sales trends, and order lead times to ensure you always have the right products. You should be able to calculate your holding inventory value as well as determine which products are moving slow or fast.

Private Label Wholesale’s array of products, from bundles to wigs, can help you have all the best products for your customers.

Best-Selling Hair Extensions

Focus on selling the most in-demand products for your business.

Some of these include:

Streamlining Logistics

Efficient logistics are crucial for customer satisfaction.

Develop a system for order processing, shipping, and returns.

Private Label Wholesale's warehouse offers a seamless process for order fulfillment and easy returns in Atlanta, ensuring your customers enjoy a hassle-free experience.

Sales and Customer Service

Customer service is a place to start when trying to set yourself apart from the other hair brands.

Crafting a Sales Strategy

Develop a sales strategy that aligns with your market.

This might include online sales through an e-commerce platform, direct sales to salons and stylists, or a combination. Understand your customers' needs and preferences to tailor your approach.

Delivering Stellar Customer Service

Exceptional customer service can set your business apart. Be responsive, helpful, and solution-oriented.

Train your team (if you have one) to uphold these standards.

Private Label Wholesale is known for its strong customer focus, offering insights into creating a customer-centric business model.

Financial Planning and Growth

Don't bet the bank on any single part of the business. Give it time to grow and you will see the dividends in the future. It won't happen overnight!

Setting Realistic Financial Goals

Establish clear, achievable financial goals for your business. Consider your initial investment, operating costs, and expected profit margins.

hair business goals

Regularly review your financial performance and adjust your strategies to ensure sustained growth and profitability.

Scaling Your Business

As your business grows, consider expanding your product range, exploring new markets, and investing in marketing.

Stay abreast of industry trends and customer preferences, adapting your offerings to meet these evolving needs.

Navigating Challenges and Staying Competitive

Education is going to play a key part in your success. Stay informed and consistent with the changes going on in the market.

Understanding Industry Challenges

While lucrative, The hair extension industry comes with its challenges, including intense competition, fluctuating market trends, and maintaining product quality.

Stay informed and be prepared to pivot your strategies to navigate these challenges successfully.

Staying Ahead of the Competition

To stay competitive, focus on what sets your business apart.

Your focus could be exceptional customer service, a unique product, or innovative marketing strategies. Finding your niche can take some time so give it a chance to develop.

Keep learning and adapting to stay ahead in the ever changing hair extension market.

Starting Your Entrepreneurial Journey

Starting a hair extension business can be a rewarding entrepreneurial journey, offering opportunities for creativity, growth, and financial success.

You can build a thriving business in this industry by understanding the market, partnering with a reliable supplier like Private Label Wholesale, developing a solid marketing strategy, and focusing on excellent customer service.

Remember, success in the hair extension business is not just about selling products; it's about understanding your customers, staying adaptable, and continually striving for excellence.

So, are you ready to turn your passion for hair into a profitable venture?

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