Having slick edges is part of almost every popular hairstyle.
Starting your own edge control brand is part of many hair entrepreneur's plans. Let's go over some of the details on how to start your own brand of edge control and how the Private Label team can help.
Are you looking for Wholesale Edge Control? It's not available on Private Label Wholesale as it only ships from our Atlanta warehouse. You can find it here - Edge Control.
10 Steps To Start Your Edge Control Brand
1. Logo For Your Brand
2. Top Label Design
3. Top Label Printing
4. Side Ingredient Label
5. Purchase Edge Control
6. Website to Sell Online
7. Online Marketing
8. Marketing In-Person and Locally
9. Dropshipping Edge Control (Optional)
10. Buy. Sell. Repeat.
Next, I will go over each step in detail. If you already have one of the steps completed you can go ahead and skip it. You might already have a hair brand up and running with a website. If you do, you can get started really quickly and cost-effectively.
Step 1 - Your Logo
Having a sleek logo is crucial to every brand. This is nothing new.
If you already have a logo you LOVE then you can just skip this section. If not, start taking notes.
We generally suggest keeping your logo design simple. Have you ever looked at some of the most popular brands and how their logo is easy to remember, easy to put on labels, branding, etc, and just works?
Hey, it's worth a shot and won't cost you anything but some time.
If you are ready for a professional design then we have you covered!
Private Label Branding offers the perfect logo design service to get your brand looking great.
All you have to do is answer the questionnaire that will help get your design ideas from your brain to the designers. Once you fill out the form the design team will be back in touch within a few days with six designs for you to look at.
If there are some changes you would like made then just reply with the updates and the team will get back to work. Once the perfect design is crafted then you are on your way.
You can also use any outside design team to create your logo. Make sure to confirm working with a designer that they will send you your logo in multiple formats and files. Too many times we have seen a cheap logo design that is only in JPG format with a background that is much more difficult to work with.
We also suggest posting your logo on your social media to get feedback from friends and family or in our Start a Hair Business group so like-minded individuals can give you feedback.
Step 2 - Top Label Design
Now that you have your perfectly designed logo, it's time to get to the design process for the most eye-catching part of the edge control container.
The top label!
If you are using the edge control from Private Label Extensions, you will need to design for either the 2 oz, 4 oz, or both. It's crucial you design the right label size.
The 2 oz edge control container utilizes a 2" X 2" circle label and the 4 oz utilizes a 2.5" X 2.5" circle label. Why we are talking about label size, you might also want to look at designing a top label for the edge control minis that are great for samples and promotions. The top label for the minis is a 1" circle.
An easy and free design tool to create your labels is Canva.
The first step is to start your design with the right "Custom Dimensions." In the example below, we have set the image size to be a 2" X 2" for the 2 oz edge control.
Once you hit "Create New Design" your workspace within Canva will open with a blank white square. Remember, you are creating a circle label so you need to set up the desktop so it's easy to design a round label.
These are the settings I like to use.
First, click the elements tab. Then add the Gray Circle shape. The shape will appear in the white workspace. Take the corners of the circle and drag them so the circle goes to the edges of the square. See the example below.
From here you can adjust the gray color to be the background color of your label. You might want to change the white, square background to something more dramatic like a red so you can design within the circle.
After you finish designing your label you will want to set the background of the entire image to be the same as your label so when it's printed there is not a different color on your label.
Remember, label printers all have close but somewhat different specifications for printing. The way the labels are cut and other factors come into play. My method of design should set you up for printing success.
The example below shows the label finished label before and after changing the entire background to your label background color. In this example, the label background is yellow.
When you upload the square image to your printing company it will be cut into a circle when choosing a circle label.
The above design took just a few minutes to create. You might want to spend more time having a great looking label design because once the label is printed you are stuck with them even if you don't like your design.
*Pro Tip - During the design process, don't have the text get too close to the edge of the circle as there is a chance it could be cut off during printing.
Not great with design or label printing?
No worries, the Private Label Branding team are experts at creating beautiful labels for our clients. Check out their popular label design service.
Step 3 - Top Label Printing
Label printing is an easy task. You will want to send the printing company a hi-resolution version of your label file. We recommend using a PNG or PDF version.
Different printing companies will accept different file types. Remember, the higher the resolution the better.
Here is the setting in Canva to download your label design.
There are many different printing companies online. Some are good, some are great.
Of course, if you want to work with our team that works with printing these labels every day then check out the Private Label Branding label printing.
*Pro Tip - You can reduce your cost per label by purchasing a larger quantity of labels at once. The lower the print run the more expensive each label becomes.
Printing and shipping can take over a week so please plan for this. Too many times I have seen people start promoting their new edge control brand without enough thought that the entire process can take a few weeks. Then everything becomes a rush. You never want to rush design, printing, and launching your new brand.
Step 4 - Side Ingredient Label
The edge control containers have a side label that includes both the ingredients and instructions.
The good news is the edge control from Private Label Extensions already comes with a standard side label.
Want to design your own?
The size of the label is 6" wide and .5" tall. You can add whatever information you please on the label but would suggest keeping the design clean.
*Pro Tip - If you are just starting out we suggest using the side label that comes with the edge control. It will save you time with design and label printing costs.
If you did want to design your own label you could follow a similar procedure as listed above with Canva.
Always remember not to design to close to the edges as the image or text could be cut off during printing.
Step 5 - Purchase Edge Control
Now that you have most of the design elements for your new edge control brand out of the way it's time to get some physical edge control containers.
Private Label Extensions has been a leader in edge control distribution since 2015.
The key was to create an edge control that doesn't leave white flakes, smells great, and has a strong hold for all-day use.
It probably impossible to have an edge control that works for every single person's hair type but I can confidently say this is perfect for about 96% of people that use it. And once they try it they are hooked!
It's so good it now makes our USPS driver show up on time to pick up packages.
At the time of writing this, I recently gave some samples to our postal driver. She is now hooked and comes on time every day to pick up our packages with a story about how people compliment her on the wonderful fragrance or look of her edges.
If you can get a USPS worker motivated then you know you have a winning product. Just saying!
Private Label Extensions offers two types of edge control. The classic clear version as well as a black edition where the edge control is black.
The clear edge control is a little less expensive and outsells the black 10 to 1. The black edge control is still popular and a nice option for those looking to offer something a little different.
Take a look at the edge control options.
*Pro Tip - Buy by the case to save on your per-unit cost. Also, look out for coupon offers on Private Label Extensions to save!
You don't have to take my word our or postal delivery drivers about how good this edge control product really is. Here is the most recent reviews from the Private Label Extensions website.
Having a great logo, label design, and product is the key to a winning edge control brand.
Step 6 - Website to Sell Online
Now that you have your edge control on hand it's time to get selling.
Selling online allows you to reach the widest audience and with social media, it makes it way easier to get started as opposed to just ten years ago.
Most of our clients love using the online E-commerce platform Shopify. It's super easy to get your website up and running from just under $30 per month.
If you are getting started you really only need the "Basic Shopify" plan. We love that Shopify offers 24/7 customer support to help you along the way with selling online.
There are so many online platforms to sell online including Wix, Squarespace, WordPress, Big Cartel, Volusion, Equid Cart, GoDaddy, and many more. No platform is easier for the price than Shopify. We are fans of WordPress/WooCommerce but Shopify is just more simple to get started.
You need to ask yourself if you are going to just sell edge control on your website or pair it with hair extensions, wigs, and lashes.
Most of our clients sell the entire package and utilize the Shopify Websites available on our sister website Dropship Bundles.
This also allows you to utilize dropshipping which is something we will talk more about in Step 9.
If you want to build your own website just get ready for a little bit of a learning curve. We have found that a lot of clients will start with the Shopify websites from Dropship Bundles and then make changes as they progress in selling online and understanding the platform.
Either way, selling online is going to be key to your success.
Step 7 - Online Marketing
Getting the word out about your new edge control brand is going to take time and work. I just want to make sure you are prepared for that.
Online marketing is going to be a big part of getting the sales to start funneling in from customers that are not your family member or Facebook friend.
It's important to have completed "Step 6" with getting your website up and running.
Next, it's time to start ramping up your online marketing. Here are some quick ideas to help you get you started.
1) Hire Influencers - Working with an influencer is a fast and easy way to get your brand in front of those outside of your social following. We have successfully used Beauty Clout to hire many influencers for edge control in the past.
There are many different platforms available to do this and you can always do the old school route of reaching out to them directly. Remember, that is going to take a lot of extra time!
2) Blogging - It's time to start writing about how amazing your edge control it. Showing up in search engines will send you free traffic but you have to give them the content to start indexing.
Blogging will be key to get this process started. It's a long-term approach but the sooner you get started the sooner you will get results.
3) Email Newsletters - Are you building up your email list? You should! It's a great place to sell your new brand of Edge Control. We are huge fans of the Klaviyo Email platform. They are really focused on E-Commerce and selling. That's exactly what you need.
Make sure to add some value about how to use the edge control in your newsletters as well.
4) Facebook/Instagram Ads - A great way to start getting eyes on your products is to run Facebook and Instagram ads. We recommend to start off lightly with this and focus on retargeting your visitors.
Facebook has free online classes to help you learn. Just a heads up, there is a steep learning curve. It will take time!
Step 8 - Marketing Locally and In-Person with Samples
Starting local can be an easy start with edge control.
Handing out a few samples should be counted as marketing dollars and not just giving something away. The key is to be strategic with the samples you give out.
The Edge Control Minis could be a good start as it gives plenty of edge control for multiple days of use. This is sometimes all you need to get a new customer hooked on your product. The problem with the minis and marketing is that it's just not big enough to ask for more when giving it away. Or if the user tries to promote via social media the mini is not the product you would really be selling.
The 2 oz is a good size to give away as a sample and expect a little more. I would start by giving one away to a few different friends and ask in return is a little post on social media and maybe a quick 15-second video.
Once they post about the edge control you have something to use to help further promote your brand.
*Pro Tip - Following up with the person you give the edge control away to is crucial. Make sure to tell them to text you once they post about it online as it's really important to you and you don't want to miss it.
Other places like the Facebook Marketplace could be a good start because it's free. It might not be worth your time or safety to meet someone in person to sell them edge control but you can at least market the product locally and then tell them to purchase online.
Step 9 - DropShipping Edge Control
Imagine selling edge control online and not being responsible for shipping the product to your customer. Sound sweet?
It's possible with Dropshipping!
The dropshipping process allows you to sell online. Once an order comes in you would log into the dropshipping portal and pay for the order. This sends the order to the dropshipping team to prepare for shipment. Once shipped you are sent a tracking number to relay to your customer. It's really that easy and simple.
Both platforms also have the option to store your branding at the warehouse and have it added to the edge control as orders come in.
This is the perfect solution for someone that doesn't want to purchase a bunch of inventory or have time to run to the post office every day to drop off orders.
*Pro Tip - Our most successful clients use a hybrid system of having some edge control on hand to sell to their clients and process orders online through the dropshipping portals.
The dropship team will always do their best to make sure your online orders arrive looking great when your customers get them.
Step 10 - Buy. Sell. Repeat. The Key to Selling
Now that you have your edge control business up and running you will need to keep it going.
You have done most of the hard work at this point but not all of it.
Keeping your business up and running by investing back into it is key.
Buy. Sell. Repeat is my tagline for clients buying wholesale and selling retail. I can't stress the importance of reinvesting your sales to buy more products is crucial to keep your business going and the only way to grow your profits in the future. As a matter of fact, it's so important I mention it again just a few paragraphs below this just in case you are skimming this article.
Too many times do I see someone start sprinting towards success and burn out after they realize it's going to be a marathon.
*Pro Tip - Busy. Sell. Repeat. for success.
Once you start making profits from sales you must reinvest them back into more product, marketing, website updates, technology, and everything else needed to run your business. The longer you can hold off from purchasing that new car to show off your success the better the car you will eventually be able to afford.
Selling edge control might not make you millions but it could be a great product to introduce a client to you and your brand. Later the client might purchase lashes, wigs, and other higher-priced items from you.
Keep pushing and stay focused on growing your business. Kick through the roadblocks you face, there will be many, and know that you can do this!